In general, weight loss ads include before and after pictures to attract and convince the audience for their weight loss program. If you have started a new weight loss program and want your consumers to be more aware of it, then probably a brand awareness ad campaign is the best way. Do you have bad skin?). https://newsfeed.org/how-not-to-get-your-ads-disapproved-from-facebook Share your views and experience. You can use emojis to describe your ad that will circumvent the character limits and catch the viewer’s attention. There was an error loading content text. There was an error loading content text. Video ads and carousel ads have the same number of locations on Facebook, but they aren’t necessarily found in the same spots. One of the best ways to engage audiences is to offer them something of value. Once you are aware of your audience, you can start with writing a copy. You can find one that aligns with your objective and customize it from there. Reach counts the same user once. What are those policies? For more tips on how to create effective weight loss ads for Facebook, , so don’t hesitate to fill it out so we can show you the areas where your weight loss clinic can improve its digital presence. Policy. You’ll want to choose one that works best with your ad copy and visuals. Cosmetic Procedures and Weight Loss Unfortunately, Facebook does not allow the famous “before and after” photos, which means you’ll have to get creative with your images. for video ads vary from location to location. It will do this to any ads, regardless of segment, that fail to adhere to its policies. The CDC has a map that shows where adult obesity is most prevalent in the United States; using that data, you could target users living in those particular states. Each location has unique specifications for image resolution, file types, text, and more, so always review those before sending an image ad for Facebook to review. Chances are, your ad may not be accepted on the first try. You can suggest any prospects that contact you for more information. for what the ad you have in mind requires. Don’t let that get you down. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products. Creating ads for the betterment of people is a great idea. If you desperately need to include an image of someone’s toned body, that is fine, but it cannot be zoomed in on a specific part. The following ad formats are ones that are most likely to benefit weight loss clinics and programs: Image ads use a single image to catch a prospect’s attention, along with text. Misinformation and misleading claims are two similar but still fairly different things. If you want to successfully meet your objective(s), you need to know your audience. It is a big no-no. You'll see samples of images that Facebook considers to be compliant and non-compliant for the following policy: "Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Once you’ve finished writing copy and have a few high-quality visuals to choose from, you’ll want to select an ad location and ad format. Once your prospects are aware of your weight loss program, you want them to become more interested in it. Photo Ads: Singular photo to convey your message. – Headline: 25 characters That in and of itself might do more than let Facebook accept the ad; you might have more prospects reaching out to you. Instead, it counts. Ads should not have content that includes personal attributes like a person’s sex, disability, medical condition, race, and more. In case if you are confused with ad selection, you can take the help of an ad management tool like PowerAdSpy, the best ad management tool that can help you search ads for exact and relevant keywords. 05 Best Facebook Ad Scraping Tools for 2021. Low Quality or Disruptive Content . Lead generation https://autolikes.com/blog/2019/09/how-facebook-supplement-business All Rights Reserved. Do not think about ad formats because you have to go through some revisions. While writing ad copy, you should keep in mind the character limit. Facebook Personal Attributes Policy: how to create ads complying with Facebook policies If you're hired to promote a topic considered as sensitive by Facebook advertising policies, such as health / diet services, you should take extra care in the way you'll craft your ads, especially when it … So, it is better not to include any kind of supplements in your weight loss ads. Single image ads have the most location options of all Facebook ad formats. You have to stick within the bounds of what is realistically likely for the majority of your audience. Payday Loans, Paycheck Advances, and Bail Bonds . What was your experience? This image implies weight loss and would be non-compliant if used to promote a diet or weight loss product. It’s also possible to include image text, but don’t use too much or make it too large. While these supplements may not be unsafe, Facebook determines what is a safe or unsafe supplement. After all, one person might do very well with a weight loss supplement and lose 100 pounds in six months. Copyright © 2018 - 2021 PowerAdspy . It means that you are targeting people who are at the top of the marketing funnel. Don’t be confused between reach and impressions. Facebook lays out crystal clear guidelines. You want to go vague and/or informative. While these supplements may not be unsafe, Facebook determines what is a safe or unsafe supplement “in its sole discretion.” Even if your weight loss program includes supplements that are safe, Facebook may still determine them to be unsafe. Share with us at the end in the comment section. Carousel ads also have specifications that differ depending on their location. Most video ads on Facebook are no longer than 15 seconds in length (though they can run much, much longer), which means you need to make an excellent pitch and grab prospects’ attention quickly. Emojis are one way to circumvent character limits and can also catch the viewers’ attention. Repeated Facebook Ads Policy Violations. Thankfully, Facebook’s advertising policies are clear about what is acceptable and what is not. Here are two examples of potential weight loss ad copy. Hire us for the promising results in just … Instead, it counts every view. No matter how great your ad’s copy is, it is not going to get anywhere without high-quality visuals. This information is provided by you during the ad authorization process and will be displayed on your ad’s header. “Get back in shape with our diet plan”. Weight loss ads is banned on facebook. For increased awareness, the metric to focus on is reach, or how many people in a target audience see an advertisement. This means you’ll have to get a little creative when writing ad copy to avoid implying that the person seeing the ad is struggling to lose weight. For people who’ve started a new weight loss clinic or program and want consumers to be more aware of its existence, a brand awareness ad campaign is probably the best way to go. A misleading claim, particularly with weight loss, may involve exaggerated results or expectations (i.e., “Lose 50+ pounds in a month!”). It is sometimes done to make sure that people believe in their words where they will be successful to sell their products. Facebook is the biggest social media platform with 2.45 billion monthly active users and1.62 billion daily active users. May 22, 2015. This image promotes healthy eating habits and is compliant. If a digital marketer has ever told you it’s impossible to create a weight loss ad on Facebook, they are either not telling you the truth or are very bad at their job. Here it is indicating that the person who is viewing the ad is overweight. Even if you include supplements that are safe in your weight loss plans, Facebook takes it as unsafe. To reduce negative ad experiences on our services, our advertising policies don't allow the following advertising strategies when promoting products or services that focus on an individual's health: Images focusing on conditions: Ads shouldn't draw attention to beauty or health conditions as it may create an experience for people in their feed that they weren’t expecting. The fitness coaches that follow me, already know that getting Facebook ads approved for weight loss products and services can become a science project. This image of a person's abs is zoomed in and non-compliant. Social media sites Instagram and Facebook are taking action over adverts in relation to weight loss products and certain cosmetic procedures. Anatomy of a Weight Loss Facebook Ad Image. Visuals can be images, gifs, videos, etc. Misleading claims may have some truth to them, but it’s presented in a way that is too good to be true. Are you getting started for your next weight loss ad campaign? For more tips on how to create effective weight loss ads for Facebook, contact us today. Facebook, the largest social network and the fourth largest ad network on the planet, is a great place for health marketers to reach their ideal customers.. Marketing Instagram and Facebook Get New Rules for Weight Loss and Cosmetic Surgery Posts New rules will remove some posts related to weight loss … Note that reach is not the same as impressions. Think carefully about the visuals you decide to use — they should be consistent with your brand and landing page for a seamless lead conversion. If one user sees an ad twice, that will count as two impressions. Image ads can be interactive if you have access to a camera that can take 360-degree photos. So, it is better to get creative with your images and videos where people maintain a healthy lifestyle. The goal here is not to get consumers to your website; it’s about letting them know your weight loss services exist. The rest of the things you can follow from this article like how to create ads, which are the requirements etc, but the only thing that you should keep in mind is, never give false hope to your audiences. It also rejects ads with unrealistic results and imagery that attempts to “generate negative self-perception.”. It can be the reason for the downfall of your brand and services. You may have an outlier whose story you want to include on an ad. So, the best way to avoid personal attributes is not to mention “you” or “yours” in the ad. Have you ever tried dietary supplements? Some weight loss plans include supplements. Note that reach is not the same as impressions. view. Your email address will not be published. This is an approach I originally learned from ad expert Mike … Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. These ads need powerful, high-quality images and well-written copy in order to be successful. Carousel ads are great for a number of things: displaying multiple testimonials at once, telling a story frame by frame, explaining a step-by-step process, and showing the benefits of your weight loss program. Instead, save that conversation between you and any prospects who contact you for more information. Some people may share or advertise misinformation because they simply may not know any better or because it is what they believe; it is not always done out of an intent to sell a product. Luckily, Facebook offers a wide array of options. If you don’t have that narrowed down, your ad is not going to draw in the people you’re looking for. There was an error loading content text. Here are the policies that are most likely to affect whether or not your weight loss ad will be accepted: Some weight loss plans include dietary supplements. Carousel ads can be small enough to be placed in the right-hand column whereas video cannot. It may be a free consultation, discounts, coupon codes, and more. But use it in limit because too much image text or videos will get rejected by Facebook. Make it more about the idea or topic. Policy. But to get the approval of your ads in terms of Facebook itself, you must follow and include some of the most significant measures to make your weight loss ad look beneficial and eye-catching, instead of adding fake ideas. Check their policy, they ALLOW health niches, just follow their term then you are absolutely fine. Since 1990, the Commission has filed 93 cases challenging false and misleading weight-loss claims involving over-the-counter drugs, dietary supplements, commercial weight-loss centres, weight-loss devices and exercise equipment.
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